I was given the direction to maybe use a SpongeBob SquarePants theme. I went ahead and did that, but tried to also keep it generic so as not to tread in any legal territory. I stayed away from any of the familiar characters. I used a font similar to the SpongeBob logo and created some other similar design elements. Other than that I tried to use lots of yellow as the attention grabber in the skaters socks and skates.
Here are a few of the different media layouts for this project: